72nana-tsu (Nanatsu) is a pin badge that incorporates traditional Kyushu textiles to add a stylish touch to your neckline.
It looks great not only on the lapel of a man's suit, but also layered on a woman's bag or hat.
Now is the time for Kyushu to unite and combine our strength!
Did you know?
The traditional dyed and woven textile industry has been greatly affected by the recent decline in kimono wearing, with both sales and production volumes steadily decreasing, and is also facing the serious problem of a shortage of successors. At ITOHEN, we developed this product in order to find new value in these traditional dyed and woven textiles.
It is very important to hear directly from the weavers. Traditional dyed and woven textiles are facing serious challenges such as a decline in kimono wearing and a lack of successors, but everyone is working hard to preserve and pass on these wonderful traditions. We create our products hoping to contribute even a little to their efforts. The accessories are made by mothers living in Kitakyushu City, who handcraft each one with love, and every item is unique.
【Achievements】
Winner of the Silver Prize at the 21st Fukuoka Design Awards, the product has been featured extensively on television and in newspapers, and has achieved daily sales of 100 units at Tokyu Hands Hakata.
[Customer Feedback]
- When I wear it while doing sales, it sparks conversations like, "Are you from Kyushu?" (40s male) - My boyfriend and I wear matching ones (20s female) - I work at the city hall and use it to promote my hometown (30s male) - I wear it when I go to the Kanto region on business trips (50s male) - I run a traditional Japanese restaurant. It's very useful as a special gift for my customers (40s male) - I bought it as a gift for a friend from abroad (30s female) Each item is unique, so if you find something you like, please hit the purchase button as soon as possible!
*The photos are for illustrative purposes only.
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