Hello, I'm Watase, the representative of ITOHEN.

At ITOHEN, we create accessories using fabric.

When I was little, my mother often made me clothes.

My mother would remake clothes that had become too small for me into skirts,

She even made matching dresses for me and my sister.

I loved the clothes my mother made for me more than anything else.

My mother is no longer with us, but those memories remain precious to me and cherished in my heart.

Each piece of fabric has its own story.

Traditional textiles convey the era and background of the time when you touch the fabric.

Furthermore, a piece of fabric that holds memories also conveys the feelings of the person who cherished it.

By transforming the stories behind such fabrics into accessories...

We want women to wear our products as something they feel closest to them, to connect with the new stories that emerge from them, and to live their lives with courage and confidence, shining in their own unique way.

ITOHEN was born from that idea.