72nana-tsu (Nanatsu) is a pin badge that incorporates traditional Kyushu textiles to add a stylish touch to your neckline.
 It looks great not only on the lapel of a man's suit, but also layered on a woman's bag or hat.

 Now is the time for Kyushu to unite and combine our strength!

 Did you know?
 The traditional dyeing and weaving industry has been greatly affected by the recent decline in the popularity of kimonos, and is experiencing a steady decline in both sales and production. Furthermore, it faces the serious problem of a shortage of successors.
 At ITOHEN, we developed this product to discover new value in traditional dyed and woven fabrics.

 It is very important to hear directly from the weavers.
 Traditional dyed and woven textiles are facing serious challenges due to declining interest in kimonos and a lack of successors, but everyone is working hard to find ways to preserve and pass on these valuable traditions for future generations.
 We create our products hoping to contribute, even in a small way, to that sentiment.
 The accessories are handcrafted with love by mothers living in Kitakyushu City, and each item is unique.

 【Achievements】
 Winner of the Silver Prize at the 21st Fukuoka Design Awards, the product has been featured extensively on television and in newspapers, and has achieved daily sales of 100 units at Tokyu Hands Hakata.

 [Customer Feedback]
 - When I wear it while making sales calls, it often sparks conversations like, "Are you from Kyushu?" (40s male)
 - My boyfriend and I wear matching ones. (Woman in her 20s)
 I work at the city hall and use it to promote the local area. (Male, 30s)
 I wear it when I go to the Kanto region on business trips (50s male)
 I run a traditional Japanese restaurant. I find these very useful for special gifts for my customers. (Male, 40s)
 I bought this as a gift for a friend from abroad (woman in her 30s).

 *The photos are for illustrative purposes only.

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