72nana-tsu (Nanatsu) is a pin badge that incorporates traditional Kyushu textiles to stylishly adorn your collar. It looks great on the lapel of a man's suit, and also looks lovely when layered on a woman's bag or hat.
 Now is the time for Kyushu to unite and combine our strength!
 Did you know? Due to the recent decline in kimono wearing, the traditional dyed and woven textile industry is experiencing a steady decline in both sales and production, and is also facing the serious problem of a shortage of successors. At ITOHEN, we developed this product in order to find new value in these traditional dyed and woven textiles. It is very important to hear directly from the weavers. Although traditional dyed and woven textiles are facing serious problems such as the decline in kimono wearing and the shortage of successors, everyone is working hard to preserve and pass on these good things that will be cherished for generations. We create our products hoping to contribute even a little to their efforts. The accessories are made by mothers living in Kitakyushu City, and each one is handcrafted with love, making each product a unique, one-of-a-kind item.

 [Contents] Height: approx. 28mm, Width (pin length): approx. 50mm, Thickness: approx. 15mm
 [Achievements] Winner of the Silver Prize at the 21st Fukuoka Design Awards. Featured extensively in television and newspapers, and achieved daily sales of 100 units at Tokyu Hands Hakata.
 [Customer Feedback] - When I wear it while doing sales, it sparks conversations like, "Are you from Kyushu?" (40s male) - My boyfriend and I wear matching ones (20s female) - I work at the city hall and use it to promote my hometown (30s male) - I wear it when I go to the Kanto region on business trips (50s male) - I run a traditional Japanese restaurant. It's very useful as a special gift for my customers (40s male) - I bought it as a gift for a friend from abroad (30s female)

 *The photos are for illustrative purposes only.