72nana-tsu (Nanatsu) is a pin badge that incorporates traditional Kyushu textiles to stylishly adorn your collar. It looks great on the lapel of a man's suit, and also looks lovely when layered on a woman's bag or hat.
 Now is the time for Kyushu to unite and combine our strength!

 Did you know?

 The traditional dyed and woven textile industry has been greatly affected by the recent decline in kimono wearing, and is experiencing a steady decline in both sales and production, as well as a serious problem of a lack of successors. At ITOHEN, we developed this product in order to find new value in these traditional dyed and woven textiles. It is very important to hear directly from the weavers. Although traditional dyed and woven textiles are facing serious problems due to the decline in kimono wearing and the lack of successors, everyone is working hard to preserve and pass on these good things that will be cherished for generations. We create our products with the hope of supporting their efforts in some small way. The accessories are made by mothers living in Kitakyushu City, and each one is handcrafted with love, making each product a unique, one-of-a-kind item.

 【Achievements】
 Winner of the Silver Prize at the 21st Fukuoka Design Awards, the product has been featured extensively on television and in newspapers, and has achieved daily sales of 100 units at Tokyu Hands Hakata.
 [Customer Feedback] - When I wear it while doing sales, it sparks conversations like, "Are you from Kyushu?" (40s male) - My boyfriend and I wear matching ones (20s female) - I work at the city hall and use it to promote my hometown (30s male) - I wear it when I go to the Kanto region on business trips (50s male) - I run a traditional Japanese restaurant. It's very useful as a special gift for my customers (40s male) - I bought it as a gift for a friend from abroad (30s female)

 *The photos are for illustrative purposes only.